Tips To Create A Good Business Card Design

Business card transmits an image of the organization like the logo. It represents the characteristics of the enterprise. Business people need to give business cards to stakeholders, government officials, media persons and potential customers since these cards represents the image of the company well and the presentation style of the card is really very important to leave a long lasting impression in the minds of the viewers.

Business card design must be of good quality paper, you can even use glossy paper or a thick one to make them feel that your paper is of a fine quality. It is not necessary that you should add much graphics in it and also different bright colors. A business card with simple design, any light color background will look much professional.

The print of the card should be clear enough and not with smudged ink all around since this might not create a positive impact in the minds of the viewers.

Business cards should look elegant because of its simplicity. Graphics can be used only when something significant is to be conveyed to the viewers. Your card must have enough space so that you can adjust your logo in such a way that your rest of the details are visible to the viewers and your font sizes also must not be thick enough, you can use normal size also.

And lastly, your business card must be such that it represents the nature of the company since there are various types of cards for different businesses, Marketing cards, trade cards, personal cards etc, so it is upon you to decide which theme suits your profession.

Principles of a good Web Graphic Design

To create an appealing website that has a professional touch to it at the same time, you need to concentrate on some important factors listed below.

• First of all we have to decide on the background color that we are going to apply on the website. It should not be too flashy. You have to decide for how long you want to keep the visitor on your site like 10 mins., 15 mins.,20 mins., half an hour or 1 hr. The background color of the website will decide whether the visitor would like to stay on your site or not. This can be done by conducting a simple test. Just stare at the website for sometime from a visitor’s angle to see the comfort level of the color. If your eyes start to water within 15 mins then there is a problem with the color otherwise it’s ok.

• Now we have to decide on the color that we want to apply to the content text. There should be a level of consistency between the content text color and the background color. Font size is another important factor that adds to the overall appeal of the website. Except the title text, the font size of all other text on the page should be the same. The font size should be kept to a medium level so that it becomes easier for the visitor to read it. Try not to use more than three fonts at a time. Keep the website as simple and neat as possible with no unnecessary information.

• Another thing that we should remember is that we should not use longer content in the website so that the visitor has to scroll down till the end of the page to read it. If you have a lot of content to offer then you can split it into several sections of various pages.

So, in graphic design be it a website or any other form of graphics, remember that simplicity is the best key to success.

Elements to be considered in a Corporate Letterhead Design

The letterhead forms the image of a company in the corporate world. It is as important as the logo. It should be designed in such a way that it reflects the personality of the company. It’s your company’s first impression to someone. Therefore you should be very careful while designing it.

The elements that should be included in the design of a corporate letterhead are as follows:-

• Firstly if your company has a logo then it should definitely be used in the letterhead because a company’s logo represents the image of the company in the outer world. But if you don’t have one then please do consider getting a logo designed soon.

• Now decide on the colors that you would like to use in the letterhead. Remember that the color combinations that you select will create your company’s identity.

• Select a typeface that you want to use for your company name. It should match your company’s image. Use a different typeface for other content on the letterhead. Try not to use more than two typefaces in a single letterhead.

• Now make a note of the details that you need to print on the letterhead like your company’s address, phone nos., e-mail id etc. If your company has a slogan then you can also include it in the list. A good slogan will inform the public about your company’s profile, its nature of business etc.

• Now finally you have to decide on the type of paper that you would like to use for the letterhead. Keep in mind the weight, finish and color of the paper that you select will affect the image if your company. If you select a particular paper for your letterhead, then try to use the same thing for your envelopes and business cards as well. This will certainly build the overall consistency of your company’s image.

• Do not include any unnecessary information in the letterhead. Try to keep it as simple and sophisticated as possible. There should be enough place write the letter as well.

Graphic Design Education

There are many types of graphic design education programs available like certificate programs, associate degree programs, bachelor’s degree programs and master’s degree programs. In this article, we will give you an insight into the various programs to help you choose the best option for you.
The best course recommended to become a full-fledged graphic design professional is a bachelor’s degree followed by a master’s which is entirely optional. After you acquire a bachelor’s degree in graphic designing, you would be able to design logos, banners, ads, brochures and other promotional items using Quark Express, editing of images using Photoshop, creating images to and from different formats of graphic files etc. Even after all these, if you still want to refine your knowledge and get a job of high status then you can always go for a master’s degree.
Another program that you can opt for is the associate degree program which actually focuses on some specific parts of designing only. This program will give you knowledge on the technical aspects of graphic design. To finish it, I would suggest that if you don’t have 3 years to devote to these courses then you can opt for short-term certificate courses from any reputed computer training institute. These courses will not provide you with enough training due to their short duration but continuous practice will definitely make you a master at designing.
Therefore the conclusion is that if you want to seriously pursue graphic designing as a full-time career option then you must go for either a bachelor’s or an associate degree program.

Tri-fold brochure Designing

If you want to convey information to your customers in a detailed manner then tri-fold brochure design is the best option for you. Once you have decided the whole concept in your mind, now its time to hire a professional graphics designer or you can also opt for a graphic designing company. They offer affordable tri-fold brochure design templates but it is always better to go for custom design as you can design it according to your specific requirements. The printing cost increases slightly in case of tri-fold brochure design but considering the amount of information it will showcase, it becomes cost effective. You need to keep in mind the following points while going for a brochure design.

• Purpose of the brochure
This point you have to always decide in advance so that at the time of designing you can instantly put down the information that you want to include in it.

• Layout
Layout is the most important factor in a good brochure design that will keep the customers interested in it.

• Versatility
A single brochure can be used for multi-purpose things like promotional offer, discount coupons etc.

• Color Scheme
The color combination that we use in a brochure design forms the most vital part which attracts a customer to it.

Brochures are an important tool of communication in a company’s marketing campaign so always choose the tri-fold brochure designs carefully.

Tips for a Successful Logo Design

A logo design actually informs the customers about the nature and purpose of your business. Whatever you want your customers to feel about your company, you can convey that through your logo. A good logo design will definitely leave a long lasting impression on the customer’s mind. Things to remember in logo design-

1. Try to keep it simple
Always remember that simplicity is the key to success Try to keep the logo design as simple as possible. Most of the great and successful logos are simple and easy to understand. Keep in mind that after seeing your logo the customer should be able to interpret your company’s vision and outlook.

2. Use vector graphics
Always ask your designer to use vector graphics while designing the logo because vector graphics occupy less memory in the computer and also it can be resized without loss of image quality.

3. Typography
Be careful while choosing the typeface (fonts, style etc) for your logo. It can make a lot of difference to your logo design. Typeface can vary from company to company depending upon the nature of business etc.

4. Color of the logo
Always remember to use only RGB or CMYK colors for your logo so that it looks good in print as on the web. Also make sure that the logo looks good in black & white print as you may have to fax your logo along with official documents.

5. Employ a logo design expert
Always try to employ a logo design firm or an expert to design your logo than designing it yourself because they have professional expertise in that field and they will always do it better than you.

Some Important FAQ’s Answered on Graphic Designing

If you are facing any kind of problems or queries related to Graphic Designing, then this section is a must read for you.

1. What do you mean by Graphic Design?
Graphic design refers to skillful combination of artistic and professional techniques to create beautiful designs in the form of text and images for a visual representation of ideas and messages.

2. What degrees are needed to become a Graphic Designer?
You can work as a graphic designer after acquiring Bachelor of Fine Arts in Graphic Design or you can pursue a graphic designing course from a reputed private computer training institute also.

3. What is the job profile of a Graphic Designer?
The job of a graphic designer is to design company logos, brochures, newsletters, publications, packaging and other promotional items by making use of various drawing and designing softwares to inform, persuade and motivate people to action.

4. What all softwares are taught in Graphic designing?
Some of the popular software programs used for professional Graphic Designing are Adobe Photoshop, CorelDraw, Illustrator, PageMaker and Freehand. While some professional designers also refer to high-end software programs like Adobe InDesign and QuarkXPress also.

5. What do 3D Graphic Arts imply?
It makes use of computer graphics to create realistic 3-dimensional images used in video games, web and movie animation etc.

6. Why is it better to hire a professional graphic designer than a freelancer?
Freelancers have limited experience as compared to professional graphic designers as they do not work on a full time basis. Also professionals have the knowledge of all the latest professional tools for your work.

7. Is it required to get my work copyrighted?
When you create something original, then you automatically become the owner of it. But you also need to register it in your name with a copyright mark so that no one else can copy it.